Visuals that
speak clearly.

A social media ad concept for Uber built around the tagline "Unlock your journey." The design pairs a real-environment vehicle photograph with bold, confident typography layered over a dark gradient — creating a premium feel without losing accessibility.

Composition

A bottom-anchored text block lets the vehicle and suburban backdrop breathe above, while the CTA button "Book your Premium Ride" is contained and immediately readable. The Uber wordmark sits top-left in the brand's signature style, anchoring brand recognition without competing with the headline.

Format rationale

Optimised for Instagram and Facebook square placements — formats where stopping power in the feed requires immediate visual hierarchy and a single, scannable message. The dark gradient ensures text legibility regardless of the background image beneath.

A transit campaign poster for the Toronto Transit Commission (TTC) built around the iconic "Ride the Rocket" positioning. The design leans into the cinematic drama of the subway environment — dark tunnel atmosphere, motion-lit train, commuters on the platform — to reframe public transit as something aspirational rather than merely functional.

Headline treatment

The title "RIDE THE ROCKET" uses a condensed, distressed display typeface that evokes speed, grit, and urban energy — a deliberate contrast to the polished sans-serif of the TTC's standard brand. It sits as an overlay on the image, integrated into the scene rather than floating above it.

Messaging hierarchy

The three-word subline "Fast. Eco-Friendly. Affordable." distils TTC's core value proposition into the fewest possible words — addressing the three main objections commuters have when choosing between transit and private transport.

Branding

The TTC roundel logo anchors the top-left, the ttc.ca web address is given a bold red pill treatment in the bottom-right corner — high contrast against the dark image, impossible to miss, and consistent with the TTC's red brand identity.

A bold, expressive typographic poster celebrating a Gemini birthday on June 14. The design uses layered type at multiple weights and scales — from heavy display to fine outlines — to create depth, movement, and energy entirely through letterforms alone.

Concept

Gemini's defining trait is duality — and the composition reflects that. The same word "GEMINI" appears simultaneously in solid black, outlined, mirrored, and repeated — each instance feeling distinct while forming a unified whole. Keywords associated with the sign (Curious, Adaptable, Expressive, Sociable, Multi-talented) are woven throughout at varying angles and sizes.

Palette & finish

The monochromatic black-and-white palette keeps full focus on typographic craft. The bottom marquee strip of repeating "GEMINIGEMINIGEMINI" and the tagline "Shining Beyond the Stars" add a finishing layer of personality and scale to the composition.

A social media advertisement for CF Masonville Place built around a single campaign idea: Masonville isn't just a mall — it's where London comes alive. The ad targets families and everyday London shoppers, leading with emotional connection over pure promotional messaging.

Layout

A split-panel composition — bold editorial type on the left anchored by a lifestyle photograph of the mall exterior on the right. The lower half uses an angular card structure to house the supporting copy and CTA, keeping the layout dynamic without cluttering the read.

Typography

The headline uses a two-tone treatment: "LONDON" rendered in warm amber to separate geographic identity from the rest of the message. Supporting copy ("Family shopping. Movie nights. Sweet treats.") grounds the campaign in tangible, everyday moments.

A leaderboard-format web banner designed for digital display advertising, built to the standard 728×90 specification. The format demands extreme economy — every pixel is working.

Headline

The line "Unleash your 'Inside' Shopper!" uses playful punctuation to create a deliberate double meaning — the physical interior of the mall and the inner shopaholic — adding personality without sacrificing instant legibility at small scale.

Composition

Headline and subline occupy the left two-thirds; a lifestyle photograph of shoppers is cropped on the right to lead the eye naturally toward the brand. The "Visit" CTA is placed in a dark pill button, cleanly separated and immediately actionable. The CF Masonville logo holds top-left in brand-standard white on blue, ensuring instant recognition.